Overview: Kalos Belle is a fashion brand that embodies elegance and modern style. The brand's visual identity reflects its commitment to sophistication and contemporary trends.

Project Scope: The project involved creating a comprehensive brand identity, including logo design, color scheme, typography, and various applications of the brand's visual elements on merchandise, digital platforms, and marketing materials.

Design Elements:

1. Logo:

   • The Kalos Belle logo features a sleek, modern typeface that exudes elegance. The tagline "Where Elegance Lives" reinforces the brand's ethos.

2. Color Palette:

   • Primary Color: Sky Blue (#16a0ff)

   • Secondary Colors: White (#ffffff), Charcoal Black (#383838), and Grey (#dddddd)

   • The colour palette is designed to convey a sense of freshness, clarity, and timeless style.

3. Typography:

   • Inter-Regular and Inter-Semi Bold for body text and headings, ensuring readability and modern appeal.

   • Clash Display - Regular and semi-bold for striking, attention-grabbing text, maintaining a cohesive and stylish look across all media.

Applications:

• Merchandise: T-shirts, tags, and other apparel items showcasing the logo and brand colours, creating a consistent and fashionable product line.

• Digital Presence: Responsive web design featuring the brand's aesthetic, ensuring a seamless experience across devices.

• Marketing Materials: Social media posts, promotional graphics, and blog posts aligning with the brand's identity, reinforcing its elegance and modernity.

Outcome: The Kalos Belle brand identity project successfully established a strong, cohesive visual presence that resonates with its target audience. The elegant and contemporary design elements effectively communicate the brand's values and enhance its market position.